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The #1 Roblox growth operator
WE GROW
ROBLOX
GAMES.
Indigo is the leading growth operator for Roblox. We partner with developers and studios — deploying traffic, buildingmonetization, and running live-ops at scale.
260+
Plays across portfolio
You built something great.
Now unlock the rest.
Getting a Roblox game to work is hard — and you've done it. But there's a gap between a good game and a game that performsat its real ceiling. That gap has a recipe.
With Indigo
Launch — day-one strategy to featured placement
Traffic — paid UA, algorithm, 260+ game network
Live-ops — events, seasons, updates — fully managed
Monetization — proven playbooks, max LTV
Legal & IP— full coverage, clean transitions
Without Indigo
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Signed a deal — the special ingredient wasn't there
Cookie — cutter playbook, not built for your game
You're one of hundreds — not a priority
Revenue share — that doesn't match the value you bring
Slow reactions — when your game needsattention now
260+ games.
One operator.
What we've
actually done.
Don't Get Crushed By 67
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Survive The Sniper
Full PCR rework. Interface overhaul, product matrix rework, frequent trendy updates, work with target audience to increase CTR
Phase 1
Onboarding Rebuild
Full tutorial redesign, first-session rewards, early progression hooks.
Phase 2
Season Pass Launch
Ranked season with leaderboard, cosmetics, and season pass urgency loop.
Phase 3
Creator + UA Burst
12 Roblox creators, simultaneous content drop + paid UA amplification.
Phase 4
Ongoing Live-Ops
Weekly tournaments, bi-weekly updates, monthly seasonal events.
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Dig to Earth's CORE!
Frequent updates, Products rebalance (stable ARPDAU) and stabel QPTR growth - all within 1 month
Phase 1
Full Economy Design
Premium currency, pass, cosmetics store, XP boosts, pet gacha system.
Phase 2
Story Update + PR Push
New chapter as re-engagement hook. Community channel outreach.
Phase 3
Cross-Portfolio Funnel
RPG discovery from 18 related games. In-game banners + exit funnels.
Phase 4
Monthly Guild Wars
Recurring event with exclusive cosmetics creates community and content loop.
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Plane Training✈️
New DAU retained for half a year at the same level, frequent updates and PCR rework (Interface overhaul)
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
+1 Speed School Escape
Monetization rework, marketing work (target audience) and frequent updates
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Day one to
scale.
Five moves. Proven across 260+ games. Every partnership follows the same playbook.
01
Audit
Deep dive into metrics, monetization gaps, and growth
ceiling.
02
Strategy
90-day roadmap built for your game. Clear milestones, clear ownership.
03
Launch
Monetization live, traffic on, full growth stack
activated from day one.
04
Operate
We run live-ops, manage traffic, optimize every week.
You focus on building.
05
Scale
Data compounds, systems hold. We push through the
next ceiling together.
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
People who’re making
it happen.
We've been inside the Roblox ecosystem long enough to know what works — and what kills a game before it has a chance.
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Matthew
CEO
Runs the Indigo Engine and leads studio strategy.
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Olivia
Lead Producer
Leads live ops for top portfolio games, through a data-driven approach.
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DIm
HRD
Experienced HR leader responsible for building high-performing teams.
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James
Thumbnail Lead
Leads marketing and discovery strategy for Indigo games.
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Alex
Tech Lead
Leads digital infrastructure and core systems at Indigo.
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Ronald
Acquisition Executive
Evaluates new opportunities and identifies the most promising Roblox titles to bring into the Indigo portfolio.
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Evan
Partnership manager
Expert in scaling Roblox experiences through strategic networking and monetization.
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Slade
Partnership manager
Helps developers grow retention, visibility, and long-term revenue potential.
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Kumai
Partnership manager
Builds strong relationships with top Roblox creators
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Rose
Partnership manager
Led projects past 8M+ visits while onboarding developers and integrating games smoothly.
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Dan
Partnership manager
Worked on over 130 games. Identifies high-potential Roblox games and manages smooth studio integrations.
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Pedro
Partnership manager
Sources promising games, builds long-term partnerships, and supports onboarding into the studio ecosystem.
YOUR GAMEHAS MORE
IN IT.
Most games never reach their real audience. Not becausethey're bad — because they're missing the infrastructure toget there. We fix that.
3 studios onboarded this month
Partnerships reviewed on a rolling basis
Fast response · No commitment
3 studios onboarded this month
Partnerships reviewed on a rolling basis
Fast response · No commitment
What happens next
Real talk, real deal.
01
We review your game
DAU, retention, monetization potential — we dig infast. Usually within 48 hours.
03
Honest conversation
We tell you exactly what we see and whether it's a fit. No fluff, no upsell.
04
Deal on the table
If it makes sense — acquisition, rev-share, or hybrid. Clear terms, fast close.
