You built a great game Now unlock its full potential
Building a Roblox game is hard and you’ve made it. But turning a good game into a growing one takes the right team, traffic, updates, and strategy. That’s where Indigo comes in.
With Indigo
Projected performance with Indigo onboard
Launch — a stronger start and higher peak
Traffic — more players through ads and our network
Live Ops — updates, events, and content driven by proven best practices
Monetization — optimized revenue systems based on top-performing Roblox games
Legal & IP— a clear, secure, and seamless deal process
Without Indigo
Projection performance w/o Indigo
The deal is signed — but there's no clear growth plan
Generic support — the same playbook is used for every game
Low priority — your game completes with others for attention and resources
Limited support — no long-term commitment to your game
Slow execution — while the game declines, onboarding drags on with random freelancers
INDIGO RESULTS
What we've actually done
Look at real Roblox games where we applied proven best practices and delivered outstanding results
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Monetization Redesign
Rebalanced prices of existing products, included new product tier for different audience type.
↑ +180% PCR
Phase 2
Traffic Infusion
Promotion of the Game by User Generated Content on Youtube/TikTok.
↑ +20M Impressions
Phase 3
Live-Ops Calendar
Weekly Live vents, Exclusive & Limited Content creation.
↑ +17M Impressions
Phase 4
Optimization
UI/UX Optimization, Progression rebalancing, stronger Meta gameplay to boost algorithm metrics.
↑ +30% ARPDAU
Peak DAU
4.7M
↑ ×30
Daily Active Users
ARPDAU
+220%
↑ ×2.2
Average Revenue Per Daily Active User
Peak Home Recommendations
47M
↑ ×47
Home Recommendations Impressions
Time to Grow
14d
↑ ×2
Home Recommendations Impressions
Indigo effect
Results after Indigo got involved
Survive The Sniper
Strong core loop, poor new-player experience, no live-ops system, poor monetization system. We fix it all.
Phase 1
Monetization Redesign
New products with rebalanced prices and UI adjustments
↑ +800% PCR
Phase 2
Traffic Infusion
Home recommendations impressions boost with new thumbnails by our art team
↑ + 19M Home Recommendations
Phase 3
Live-Ops calendar
Live-Ops model with weekly Events & New monetized content fully developed and integrated by our team.
↑ + 30% Retention D1, +300% DAU
Phase 4
Optimization
Optimization for all the types of devices, UI/UX Optimization, Progression rebalancing.
↑ +20% ARPDAU
Home Recommendations
23M
↑ ×28
In 1 day
DAU
4.6M
↑ ×6
Peak DAU
PCR baseline
+1038%
↑ ×11
After mono revamp
For growth:
14d
↑ ×2
Days to scale
Indigo effect
Results after Indigo got involved
Dig to Earth's core
Strong core loop and monetization base, poor Meta & content features, non-consistent Live-Ops model.
Phase 1
Content Infusion
Presented all needed features and modules in the game to strengthen Engagement
↑ +90% Retention D1/D7
Phase 2
Traffic Infusion
Home recommendations boost by our art team & promotion of the Game by User Generated Content on Youtube/TikTok.
↑ + 12M Home recommendations
Phase 3
Live-Ops Calendar
Live-Ops model with weekly Events & New content fully developed and integrated by our team.
↑ + 30% Retention D1, '+ 20% Playtime
Phase 4
Monetization Redesign
Prodcut matrix rebalancing, broader ranger for all product tiers with new products and passes, time-limited/exclusive items frequently.
↑ +100% ARPDAU
Retention D1/D7
+140%
↑ ×1.4
DAU
3M
↑ ×73
Even before big season
ARPDAU baseline
+120%
↑ ×12
Daily Active Users
For growth:
21d
↑ ×1.5
To make this game BIG
Indigo effect
Results after Indigo got involved
+1 Speed School Escape
From poor visibility, monetization and standard coreloop -> Trendsetter of the genre
Phase 1
Traffic Infusion
Home recommendations boost by our art team & promotion of the Game by User Generated Content on Youtube/TikTok.
+ 12M Home recommendations
Phase 2
Qualified play through rate imrovement
Work with the target audience to imrove thumbnail CTR on boosted Home Recommendations
↑ + 180% QPTR
Phase 3
Live-Ops calendar
Live-Ops model with weekly Events & New content fully developed and integrated by our team.
+ 30% Retention D1/D7
Phase 4
Monetization Redesign
New product tier with rebalanced prices and UI adjustments
+ 80% PCR
Home Recommendations
20M
↑ ×10
In 7 days
DAU
1.6M
↑ ×21
ARPDAU
+80%
↑ ×1.8
Right after first mono patch
For growth:
7d
↑ ×4
Dream to become true
Indigo effect
Results after Indigo got involved
Plane training
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Traffic Infusion
Home recommendations boost by our art team & promotion of the Game by User Generated Content on Youtube/TikTok.
↑ + 4M Home recommendations, + 70% QPTR
Phase 2
Content infusion
Presented all needed features and modules in the game to strengthen Engagement, rewards and progress rebalance to satisfy the needs of different types of audience
↑ + 25% Retention D1/D7, +20% Playtime
Phase 3
Live-Ops Calendar
Live-Ops model with weekly Events & New content fully developed and integrated by our team.
↑ + 15% Retention D7
Phase 4
Monetization Redesign
Prodcut matrix rebalancing, broader ranger for all product tiers with new products and passes, time-limited/exclusive items frequently.
↑ + 15% Retention D7
Home Recommendations
6M
↑ ×8
Daily Active Users
DAU
300K
↑ +400%
1 rev stream → 6 streams
ARPDAU
+300%
↑ x3
Retention gain
For growth:
14d
↑ ×2
Things become easier, when you know what to do
Indigo effect
Results after Indigo got involved
INDIGO PROCESS
From Day One to Scale
We’ve built a proven system used across 350+ Roblox games. Every partnership follows a consistent growth playbook, tailored to each game’s specific needs and experience.
We establish exactly where the game stands - analyzing retention issues, monetization gaps and pinpointing the key constraint holding back the next stage of growth.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel and pricing calibration
Growth Bottleneck
Identify the single constraint blocking the next 2–5× revenue jump
Map of the Competition
Tier positioning, comparable games and whitespace analysis
Step 02
Strategy
We build a 90-day roadmap tailored to your game. No generic advice - every milestone is tied to a real metric, with clear priorities and ownership.
90-day roadmap
Week-by-week plan with clear deliverables
Clear ownership
Every task has one owner - Indigo or developer side
Milestone triggers
Scheme of metrics that unlock the next investment, update or pivot
Risk register
Economy, competition and platform risks mapped in advance
STEP 03
Launch
From day one, Indigo growth system goes live. Traffic, monetization, creator activation, and live ops are launched in parallel - with no ramp-up delay.
Traffic on
Paid and organic growth channels activated from day one
Monetization live
Offers, pricing tiers, and spend loops deployed immediately
Growth stack
Analytics, A/B testing, and event pipeline set up from the start
Creator activation
UGC and creator pipeline launched in parallel
STEP 04
Operate
Indigo runs the machine: live ops, traffic management, and weekly optimization reviews. Together - we make the game grow.
Live-ops events
Weekly and seasonal events planned, built, and executed
Traffic management
Continuous spend optimization across all active channels
Weekly reviews
Every metric reviewed, every key decision documented
Player feedback loop
Community signals turned into clear actions for devs
STEP 05
Scale
As data compounds, the system gets stronger. We already have the playbook, infrastructure, and operation capabilities to break through it
Compounding data
Every week of data improves every future decision
Systems at scale
Infrastructure tested and proven under real load
Next ceiling plan
Proactive identification of the next growth constraint
Long-term partnership
Scale-up optionality and expansion levers built in
01
Audit
Deep dive into metrics, monetization gaps, and growth ceiling.
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Most games never reach their real audience - not because the game is bad, but because the systems behind growth are missing. Indigo fixes that.
15 games onboarded this month
Always open to partnerships
Fast response · No commitment
Limited spots each month
Daily partnership reviews
Fast response - No commitment
Leave a request
Get in touch
Send us your game link and tell us where you need help - traffic, monetization, live ops, or just money. We’ll review it and tell you exactly what we see.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
